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unit 2 exam answers

 1a) Three months to get the app finished - users need to be able to upload a photo - users should be able to try on outfits - appeal to 16-30 year olds  2) one way could be putting out a post on social media to ask about the appeal of the avatars to the audience and this is suitable because it could be targeting followers of simmilar fashion brands - another way could be holding a focus group with people from the target audience and this is suitabe because you get a direct qualitative response  3) i)interviewing other app developers  ii)analysis of fashion apps of apps with avatars  iii) Questionare to users of the target age group on how they engage with apps  4a) i) Annotations are one aspect of a visualisation diagram, Aurora would need to use these to explain shape and size choices of the avatar so space and layout can be finalised by Marcus  ii) use of placeholders are one aspect of a visualisation diagram Aurora would need these so the client could see how she would combine the
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Justification and evaluation

 It will be the last question  the examiner will expect 4 paragraphs  - 20 marks  - 80 for overall paper  - The evaluation could test you on any creative document  - essentially asking you why that piece of paperwork would be helpful or unhelpful for that project  - its not theory based  - links back to brief - There must be some evaluation - discussion of the strength and weaknesses of that method  - you must show detailed knowledge of the method and where it fits in the pre production process  - provide evidence to back up your reasoning examples of why something is a strength or a weakness for that company  - you must use relevant technical terminology   - Strong SPAG  3 things your evaluation must do  - Justification of content  - evaluation of suitability for purpose  - evaluation of suitability for audience  A strength linked to scenario X2  A weakness linked to scenario X2  Possible evaluation paperwork  - Proposal  - Projected outlines  - treatment  - SWOT analysis  - Storyboar
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Research

 Types of research  Primary: Collecting new data through direct contact with people through interviews focus groups and surveys  Secondary: Relies on existing data and information published on the internet, magazines or other reliable sources   Quantitative: - Data that is easily quantified and therefore easy to analyse and measure  - Answers tend to be short and limited  - Questions seek out closed response  e.g. Closed survey - Surveys - Page traffic  Qualitative: - Data that is difficult to quantify and therefore takes longer to analyse  - Answers are more detailed and better in quality  - Questions are open ended  e.g. observation - open questions - case studied  Market and audience research: Market research is an effort to gather information about target markets and audiences  It is a very important part of any media company's business strategies. Market research helps them identify and analyse the needs of the market. The market size and the competition. It also allows them t
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Project management

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 Project management in media is the role of ensuring all aspects of a given product run smoothly by overseeing a number of people and departments. the project manager must ensure that deadlines are met and the brief is followed by liaising with others and holding them to account  Skills and traits needed  - Good communicator  - Calm  - Organisational skills  - teamwork  - analytical  - Budgeting  - Discipline  - timekeeping  - negotiating  - Leadership  - Creative  Production schedules  Gant chart - The best way to manage media projects is to create a production schedule. This brings together logistics and resource details and includes all tasks, milestones and the time - scales and deadlines and allows the tracking of progress  - This is shared with all members of the production team and contains details of the initial proposal, key milestones agreed with the clients as well as final deadlines  1) Tasks - actual jobs that need doing  2)Deadlines - the date when these tasks must be com
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Target audience

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 Target audience is split into 3 segments  - Primary  - Secondary  - Tertiary  Target audience are important  - Media production companies spend a lot of money correctly defining and identifying their audience for a product  - If this is not done properly it will not be successful  - To do this, they profile the audience by looking at different demographic factors that come together to create a picture of the actual target audience for the product  Audience demographics  - GRACE  - Psychographics  - Geodemographics  - sexual orientation  - mainstream  - Niche 
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Analysing client breifs

 Implicit - these will be inferred from the brief; you have to interpret what is said - several levels of the game - you should research the market - phones tablets and laptops - Target audience boys + girls  open - There is some freedom for you to make decisions about how to best create a successful product - how road safety is integrated into the game - what goes in a design proposal - objectives of the game - level content - devices  Constraints - These are boundaries that the project must work within e.g. legal, ethical, time , costs - 4 months - touch devices only - 3 week pre production - 1- weeks for game development  Explicit - these are clearly stated and must be met when producing the product - must teach children road safety (how is open) but it must teach them - non negotiable - launches in 4 months - touch enabled device - scoring and timing  CLIENT BRIEF Client brief: Road Safety Computer Game You have just started work for a well-established company which specialises in
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Client briefs

 A brief is a document or a request outlining what needs to be produced with the requirements  Types Formal: based on a scheduled meeting between client and producer. client outlines their requirements for the product. Written documentation is provided for the meeting setting out the rules and regulations to be followed. the meeting allows detail to be looked at and follow up meetings to be arranged. this can also be done by video conferencing.  Informal: The client will discuss their requirements during a telephone call. there will be no documentation provided, with the client and the producer coming to a verbal agreement about the product to be produced  Negotiated: The client and producer work together to develop a breif for the project and digital media products. discussions take place where the various aims and objectives are agreed before anything is formally written down  Contractual: the brief is outlined within a contract of employment  Tender: A client publishes an advert mak
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