Research

 Types of research 

Primary: Collecting new data through direct contact with people through interviews focus groups and surveys 

Secondary: Relies on existing data and information published on the internet, magazines or other reliable sources  

Quantitative:

- Data that is easily quantified and therefore easy to analyse and measure 

- Answers tend to be short and limited 

- Questions seek out closed response 

e.g. Closed survey - Surveys - Page traffic 

Qualitative:

- Data that is difficult to quantify and therefore takes longer to analyse 

- Answers are more detailed and better in quality 

- Questions are open ended 

e.g. observation - open questions - case studied 

Market and audience research:

Market research is an effort to gather information about target markets and audiences 

It is a very important part of any media company's business strategies. Market research helps them identify and analyse the needs of the market. The market size and the competition. It also allows them to understand the target audience: what they expect and desire 

The research is both qualitative techniques such as focus groups and in depth interviews, As well as quantitative techniques such as customers surveys, and the analysis of secondary data.