Client briefs

 A brief is a document or a request outlining what needs to be produced with the requirements 

Types

Formal: based on a scheduled meeting between client and producer. client outlines their requirements for the product. Written documentation is provided for the meeting setting out the rules and regulations to be followed. the meeting allows detail to be looked at and follow up meetings to be arranged. this can also be done by video conferencing. 

Informal: The client will discuss their requirements during a telephone call. there will be no documentation provided, with the client and the producer coming to a verbal agreement about the product to be produced 

Negotiated: The client and producer work together to develop a breif for the project and digital media products. discussions take place where the various aims and objectives are agreed before anything is formally written down 

Contractual: the brief is outlined within a contract of employment 

Tender: A client publishes an advert making clear they need media product to be created, and requests bids from production companies. production companies then sending in their brief or pitch in response, detailing estimated costs, timescales and how the product will be produced. 

Commissioned: A client hires a separate independent media company to create a media product for them. the media company will for their own research, create a proposal and do the planning doe the project. the product will be developed based on this. A commissioner from the client oversees all of this.


Brief: 

Create and advert for our short film to be distributed on social media

Target: 18-23 asian decent - working class 

main message: the short film is for a niche audience - not to rob Ethan Stollar as he is a ninja and will kick the shit out of you

Advertising: on social media platforms using both below and above the line advertising 

Key words: ninja, Ethan, 

Comments

Post a Comment

Popular posts from this blog

Sitemaps & wireframes

Image
Sitemaps:  A sitemap lists all of the URL's for a website  list of all pages of a website  3 main types:  used during planning  The sitemap available for people viewing the website A structure (coded) list designed for search engines  Wireframes: A wireframe is a blueprint of a website  A visual representation of the framework of a website  Advantages: - to help arrange the site for a specific purpose  - Shows the website layout  - shows how different elements of the site interact with each other  Disadvantages:  Docent focus on colours, style or graphics  focus = functionality - what it does, not how it looks  Can be hand drawn sketches or completed via online software  Created by: business analyst, user experience designers, developers and visual designers  expertise required: interaction design. information architecture and user research   Site map: Don't need to annotate  Contact and login at top 2) w
Read more

unit 2 exam answers

 1a) Three months to get the app finished - users need to be able to upload a photo - users should be able to try on outfits - appeal to 16-30 year olds  2) one way could be putting out a post on social media to ask about the appeal of the avatars to the audience and this is suitable because it could be targeting followers of simmilar fashion brands - another way could be holding a focus group with people from the target audience and this is suitabe because you get a direct qualitative response  3) i)interviewing other app developers  ii)analysis of fashion apps of apps with avatars  iii) Questionare to users of the target age group on how they engage with apps  4a) i) Annotations are one aspect of a visualisation diagram, Aurora would need to use these to explain shape and size choices of the avatar so space and layout can be finalised by Marcus  ii) use of placeholders are one aspect of a visualisation diagram Aurora would need these so the client could see how she would combine the
Read more

Short film

Image
Short film Person getting robbed but runs and is then chased and drops phone and the person picks up the phone and sees that it is his brothers. The chase Shot list 1) Over the shoulder shot from robber to person being chased 2) tracking shot of each person with quick cuts 3) Medium close up of each person being chased 4) Shallow depth of field showing the robber in the background but person being chased out of focus in front 5) close up of phone dropping 6) Medium close up of robber with shallow depth of field 7) Close up of robbers face seeing phone 8) extreme close up of phone screen 9) Cut to close up of robbers face 10) Cut back to phone 11) Extreme close up of robbers eyes showing tears 12) Cut to person being chased out of breath showing him in a dutch angle (canted or tilted angle) Storyboard Evaluating Want went well is that they were able to get the base of the pp documents but next time need to do it in more detail such as the image drawn were very
Read more