Target audience

 Target audience is split into 3 segments 

- Primary 

- Secondary 

- Tertiary 


Target audience are important 

- Media production companies spend a lot of money correctly defining and identifying their audience for a product 

- If this is not done properly it will not be successful 

- To do this, they profile the audience by looking at different demographic factors that come together to create a picture of the actual target audience for the product 


Audience demographics 

- GRACE 

- Psychographics 

- Geodemographics 

- sexual orientation 

- mainstream 

- Niche 










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