Analysing client breifs

 Implicit - these will be inferred from the brief; you have to interpret what is said - several levels of the game - you should research the market - phones tablets and laptops - Target audience boys + girls 

open - There is some freedom for you to make decisions about how to best create a successful product - how road safety is integrated into the game - what goes in a design proposal - objectives of the game - level content - devices 

Constraints - These are boundaries that the project must work within e.g. legal, ethical, time , costs - 4 months - touch devices only - 3 week pre production - 1- weeks for game development 

Explicit - these are clearly stated and must be met when producing the product - must teach children road safety (how is open) but it must teach them - non negotiable - launches in 4 months - touch enabled device - scoring and timing 

CLIENT BRIEF

Client brief: Road Safety Computer Game

You have just started work for a well-established company which specialises in creative and educational electronic games. The company has been approached by a road safety organisation, who would be interested to see how games could be used to promote the launch of a new road safety campaign. They are not aware of any games on the market that do this.

You have been asked to submit a design proposal for one level of a new game based on teaching children how to use the roads safely. The game must have clearly defined objectives by which the child playing it can progress through to higher levels. There must be a scoring and time tracking system. The game must also be instructional in how to use the roads safely.

The target audience for the game is children aged between the ages of 6 and 10. The game is to be played on touch enabled devices.

The campaign is due to be launched in four months’ time. The game needs to be ready for this launch. If you are given the go ahead for the project, you will have three weeks for preproduction and then ten weeks for game development.



Tools for analysing a brief 

Mind map 

Mood board 

Blue-sky thinking - limitless ideas 

SWOT analysis - Strengths - weaknesses - opportunities - threats 


Strengths - What the organisation does well - what distinguishes you from the competition - what advantages do you have over others - what do others see as your strengths 

Weaknesses - What could you improve concerning personnel, resources, systems and procedures, and the sorts of practices you should avoid  

Opportunities - openings in the market 

Threats - anything that can negatively affect your business from the outside, such as supply chain problem  

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