Josh May Unit 2 Exam

 It will be the last question  the examiner will expect 4 paragraphs  - 20 marks  - 80 for overall paper  - The evaluation could test you on any creative document  - essentially asking you why that piece of paperwork would be helpful or unhelpful for that project  - its not theory based  - links back to brief - There must be some evaluation - discussion of the strength and weaknesses of that method  - you must show detailed knowledge of the method and where it fits in the pre production process  - provide evidence to back up your reasoning examples of why something is a strength or a weakness for that company  - you must use relevant technical terminology   - Strong SPAG  3 things your evaluation must do  - Justification of content  - evaluation of suitability for purpose  - evaluation of suitability for audience  A strength linked to scenario X2  A weakness linked to scenario X2  Possibl...

 Types of research  Primary: Collecting new data through direct contact with people through interviews focus groups and surveys  Secondary: Relies on existing data and information published on the internet, magazines or other reliable sources   Quantitative: - Data that is easily quantified and therefore easy to analyse and measure  - Answers tend to be short and limited  - Questions seek out closed response  e.g. Closed survey - Surveys - Page traffic  Qualitative: - Data that is difficult to quantify and therefore takes longer to analyse  - Answers are more detailed and better in quality  - Questions are open ended  e.g. observation - open questions - case studied  Market and audience research: Market research is an effort to gather information about target markets and audiences  It is a very important part of any media company's business strategies. Market research helps them identify and analyse the needs of the m...

 Project management in media is the role of ensuring all aspects of a given product run smoothly by overseeing a number of people and departments. the project manager must ensure that deadlines are met and the brief is followed by liaising with others and holding them to account  Skills and traits needed  - Good communicator  - Calm  - Organisational skills  - teamwork  - analytical  - Budgeting  - Discipline  - timekeeping  - negotiating  - Leadership  - Creative  Production schedules  Gant chart - The best way to manage media projects is to create a production schedule. This brings together logistics and resource details and includes all tasks, milestones and the time - scales and deadlines and allows the tracking of progress  - This is shared with all members of the production team and contains details of the initial proposal, key milestones agreed with the clients as well as final deadlines  1) Task...

 Target audience is split into 3 segments  - Primary  - Secondary  - Tertiary  Target audience are important  - Media production companies spend a lot of money correctly defining and identifying their audience for a product  - If this is not done properly it will not be successful  - To do this, they profile the audience by looking at different demographic factors that come together to create a picture of the actual target audience for the product  Audience demographics  - GRACE  - Psychographics  - Geodemographics  - sexual orientation  - mainstream  - Niche 

 Implicit - these will be inferred from the brief; you have to interpret what is said - several levels of the game - you should research the market - phones tablets and laptops - Target audience boys + girls  open - There is some freedom for you to make decisions about how to best create a successful product - how road safety is integrated into the game - what goes in a design proposal - objectives of the game - level content - devices  Constraints - These are boundaries that the project must work within e.g. legal, ethical, time , costs - 4 months - touch devices only - 3 week pre production - 1- weeks for game development  Explicit - these are clearly stated and must be met when producing the product - must teach children road safety (how is open) but it must teach them - non negotiable - launches in 4 months - touch enabled device - scoring and timing  CLIENT BRIEF Client brief: Road Safety Computer Game You have just started work for a well-establi...