Media Purpose


  • Entertain: gaining the attention of the audience of the audience so that they relax and enjoy the activity 
  • Educate/inform: Providing facts about a topic or answering questions 
  • Promote: raising the awareness of a product in potential customers. Trying to increase the popularity of a brand and persuade customers to engage or purchase it 
Now albums 
Call of Duty 
Youtube AD's
Daily mirror 
Reddit 
Ready steady cook 



The importance of good planning
  •  Its a lot more expensive to correct a mistake down the line 



Development checklist: 
- The script speaks to the right audience 
- The script is polished and approved 
- The budget meets the project needs 
- The script has been storyboard 


Logistics checklist
- The talent is in place 
- Crew: all positions are filled and aware of their schedule 
- All the equipment is in place 
- A shot list is available 


The call sheet  

Anyone can look at the call sheet and know exactly where they are mean to be (extreme timetable)

Bonus checklist
- Create a backup plan 
- Pre visualisation with key members done 
- Game plan is set 
- Location is locked down  
- Lights, camera and audio ready
- Available snacks for everyone 



Gear ready and in place 


Sector & planing - the impact



Popular pre production docs 

 - Call sheet
- SWOT analysis
- Asset log
- Risk assessment
- Storyboard
- Script
- Shooting script
- Concept art
- Visualisation diagram
- Flat plan/wireframe
- Prototype
- Page mock-up
- Set design
- Forms
- Site structure diagram 



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